Debbie McClymont Addresses International Event Focused on Real Estate Marketing and Technology

 Debbie McClymont, Manager of Online Services for Cutler Real Estate presented at the Leading Real Estate Companies of the World^® MarTech event, February 26-28 at The Cosmopolitan of Las Vegas. This prestigious conference attracted a sell-out crowd and was part of LeadingRE Conference Week, a series of events that drew nearly 2,000 top real estate professionals from 17 countries. Those in attendance were marketing and technology professionals affiliated with Leading Real Estate Companies of the World^®, a global network of 500+ market-leading real estate firms representing more home sales than any other real estate network.

Sessions offered at MarTech focused on a range of timely topics, including the effective use of social media, mobile and internet marketing; innovations to improve lead conversion and the use of data to improve customer experience and business results. Debbie McClymont presented information on Popular Tools for Boosting SEO Efforts, sharing insights on improving search engine ranking. Debbie focused on the latest information, tools and considerations such as quality link building, meta data best practices and social media metrics that matter.

“The success of MarTech was due in large part to our talented member speakers, who generously shared their strategies and insights with other members,” Pam O’Connor, president/CEO of Leading Real Estate Companies of the World^® said. “These market-leading professionals help set a standard of excellence and innovation for our events, and we are thankful for their contributions.”

McClymont was among a distinguished line-up of speakers that included keynote speakers Dave Barry, Pulitzer Prize-winning humor columnist and a bestselling author, and Shawn Achor, author of the international bestseller The Happiness Advantage. Matthew Ferrara, who serves as Dean of Innovation for LeadingRE’s professional development platform, was also featured, along with real estate technology innovator and co-founder of Home Junction Grant Gould and internet marketing authority Jim Marks of Virtual Results. An array of talented and accomplished LeadingRE member speakers also shared unique insights and perspectives on the use of marketing and technology to support the success of a real estate brokerage.

Cutler Real Estate is the Columbus, Akron and Canton representative of Leading Real Estate Companies of the World^®, the largest network of premier locally-branded firms producing over $234 billion in annual home sales. LeadingRE provides its affiliates with an extensive range of brokerage services, which include lead generation, cross-market referrals, branding support, luxury marketing, online exposure, technology systems, and industry-leading professional development.