The new Cutler Real Estate website made its debut Oct. 20th to rave reviews. While the new site is a work in progress, it is fully functional and serving over 80,000 visitors monthly. New features are being added almost daily so return often and watch the site grow in both functionality and ease of use. Following the Cutler slogan, “The Simple Way Home” CutlerHomes.com enables the user to search homes in the local Northeast Ohio markets as well as nationally from the entry page. Additionally, searches can be made from any interior page without having to return to a search page.
As the site evolves there will be new search results pages as well as property detail pages. More robust community pages will feature separate community landing pages. These are just a few of the new features of the site. We are proud to announce that when the rebuild is completed the site will be accessible to our site impaired users.
This is the 4th major redesign of CutlerHomes.com since the site first went live in 1997.
This major redesign follows the recent release the “Cutler Mobile Website” (“CMW”). The “CMW” makes CutlerHomes.com accessible to web enabled cell phone users. Users are able to get instant information on any listed home in the area by simply entering the house number into their browser. The system also has a “push to talk” feature that enables the user to connect to the listing Realtor on Cutler listings and our “Customer Care Center” on properties listed by other cooperating brokers.
For those users without a web enabled phone, “Cutler Mobile MLS” is available on all listed properties as well. This system returns instant audio information in English or Spanish by dialing 1-800-465-4556 from any cell phone and, when prompted, saying the house number. If desired, the caller can get current mortgage payments on the subject property or be connected to a Home Mortgage Consultant. Like the “CMW”, the Cutler Mobile MLS’” has the “push to talk” feature connect the user with the listing Realtor for additional information or to schedule a showing of the property.
At Cutler Real Estate, we recognize that nearly 90% of the home buyers are using the Internet to begin their search for a new home. That is why we have switched our marketing focus from offline print marketing to online Internet marketing. No other real estate company in our market offers buyers more online choices for accessing housing data and sellers a more complete and effective online/offline marketing program for their home.
Cutler Real Estate's web solutions are provided by Delta Media Group located in Canton, Ohio.
We welcome your comments and suggestions on how we might improve your online real estate experience.
Saturday, October 31, 2009
Thursday, October 22, 2009
Positioning Buyers and Sellers to be the Best
Buyers and sellers seldom view themselves as being in competition with other buyers and sellers. The common myth of "one home...one buyer" could not be further from reality. The reality is that buyers are in competition with other buyers for the right to do business with some seller or sellers and conversely, sellers are in competition with other sellers for the right to do business with some buyer or buyers.
From my experience, “best buyers” generally connect with “best sellers”. The simplicity of this transcends to a very simple mission for real estate licensees and that is to facilitate the connection between “best buyers” and “best sellers”.
“Best sellers” are those sellers who position their property on the market so it is the “best of category”. They understand that buyers look at the available choices, compare one to another and in the final analysis purchase the property that provides them the best value of all the properties that fit their needs. By reviewing the properties that are competing with them, it should become clear to the seller that they must position their property on the market relative to their competition and price becomes “king”. If they are competing with eight other sellers for a “best buyer”, they must know that the best priced property in the group will sell before the others. Buyers always buy the best value not the worst. So, positioning their property on the market relative to their competition is critical.
“Best buyers” are those buyers who will buy soon through their real estate professional. In order to be a best buyer, they must be pre-approved for a loan, have the authority to buy and be motivated. If they meet these requirements then they must understand the importance of being competitive and understand why, and be willing to make compromises. “Best buyers” are positioned to take advantage of market opportunities as soon as they surface.
In real estate today, positioning is everything! There are many “best sellers” waiting for a “best buyer”. Buyers, by searching the real estate market data base you will quickly pick out the “best buys”. Sellers, you can determine your position on the market by searching the data base for homes competing with yours for a “best buyers” attention.
Today, like never before, positioning is everything!
From my experience, “best buyers” generally connect with “best sellers”. The simplicity of this transcends to a very simple mission for real estate licensees and that is to facilitate the connection between “best buyers” and “best sellers”.
“Best sellers” are those sellers who position their property on the market so it is the “best of category”. They understand that buyers look at the available choices, compare one to another and in the final analysis purchase the property that provides them the best value of all the properties that fit their needs. By reviewing the properties that are competing with them, it should become clear to the seller that they must position their property on the market relative to their competition and price becomes “king”. If they are competing with eight other sellers for a “best buyer”, they must know that the best priced property in the group will sell before the others. Buyers always buy the best value not the worst. So, positioning their property on the market relative to their competition is critical.
“Best buyers” are those buyers who will buy soon through their real estate professional. In order to be a best buyer, they must be pre-approved for a loan, have the authority to buy and be motivated. If they meet these requirements then they must understand the importance of being competitive and understand why, and be willing to make compromises. “Best buyers” are positioned to take advantage of market opportunities as soon as they surface.
In real estate today, positioning is everything! There are many “best sellers” waiting for a “best buyer”. Buyers, by searching the real estate market data base you will quickly pick out the “best buys”. Sellers, you can determine your position on the market by searching the data base for homes competing with yours for a “best buyers” attention.
Today, like never before, positioning is everything!
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